DAYKETING - Using Visual Storytelling in Hotel Marketing
- Julia Krebs
- Feb 10, 2023
- 2 min read
Updated: May 1, 2023
In today's digital age, visual storytelling is a powerful tool in the world of marketing. With the rise of social media platforms such as Instagram and Pinterest, images have become the most effective way to engage with audiences and promote products and services. That's where dayketing comes in.
Furthermore, Dayketing (day + marketing) is also used to use particular days related to an event, e.g. Mother’s Day.
As it is certain that these event days draw demand in, marketing strategies take advantage of them to connect more with your customers and of course, increase your sales.
Here are some guidelines for an effective Dayketing strategy:
Identify and make a list of the most relevant commemorative dates for the socio-cultural environment in which you work.
Study the feelings associated with those important dates.
Define a strategic communication plan that highlights, implicitly, the feelings you identified.
Strategically define your promotional campaign taking your ideal client into account.
Be creative and original.
If you want to read up on a strategy roadmap, follow the link:
Below are some tips on how hotels can use Dayketing to create a visual storytelling campaign (https://www.hospitalitynet.org/opinion/4113551.html).
Tip #1 - Highlight the Unique Features of Your Hotel
One of the best ways to use Dayketing in hotel marketing is to showcase the unique features of your property. This could include images of your rooms, views, dining experiences, and special amenities. By highlighting what makes your hotel special, you can attract the attention of potential guests and set yourself apart from your competitors.
Tip #2 - Showcase Your Location
Hotels are often located in some of the most beautiful and interesting places in the world. Use Dayketing to showcase the local area and the attractions and activities that guests can enjoy while staying at your hotel. This could include images of nearby beaches, parks, and landmarks, as well as local events and festivals.
"A full 360º blended marketing campaign includes everal channels in a way that can impact the user in different ways and, consequently, it generates a better memory and brand notoriety."
Tip #3 - Share Behind-the-Scenes Content
Another way to use Dayketing in hotel marketing is to share behind-the-scenes content. This could include images of your staff at work, cooking in the kitchen, or preparing the rooms. By giving guests a glimpse into the daily operations of your hotel, you can build a personal connection with them and make your hotel feel more welcoming and approachable.
Tip #4 - Showcase Your Customers
Finally, don't forget to showcase your customers. Share images of guests enjoying their stay at your hotel, whether they're relaxing by the pool, exploring the local area, or having a romantic dinner. By showing potential guests how much fun and happiness your current customers are having, you can create a sense of FOMO (fear of missing out) and encourage them to book a stay at your hotel.
Dayketing is a powerful tool for hotels looking to build brand awareness and increase engagement through visual storytelling.
By showcasing the unique features of your hotel, location, behind-the-scenes content, and customers, you can create a visually appealing and engaging campaign that appeals to your target audience.
Two very useful links to get you started:
So, start creating and sharing daily images and videos today and see the results for yourself!
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